Originally Posted by fumitani
isn't it easier if SQ stops double dipping all together since people are having so much trouble with it (at times)
It seems to work most of the time, though.
As
Kiwi Flyer points out, double-dipping increases the appeal of the PPS Club, while providing SQ with rich data on its most profitable customers, data that SQ can then use to track company performance in this segment. Double-dipping (when it works) also allows SQ to avoid two things: (1) the mileage liability on their balance sheet from the accumulation of award miles (PPS members would accumulate award miles most quickly because of their travel patterns); (2) the cost of customer dissatisfaction with KF's earn-burn ratio (the dissatisfaction would probably be highest among PPS members, because they would probably be more aware than the average KF member of the opportunity cost of using KF as their FFP).