I tend to think they're going to further (heh, don't know how much tighter they can get!) on the standard awards, forcing more people to sleazyPass, and hence the increase hits everyone more.
I suspect that with their tight controls on standard seats, they saw too many seats "given away" at sleazypass levels... Yeah, CIGAR, I wonder how many of that vast number of awards you cite were SLEAZYPASS, I bet its a lot higher than anyone else.