Originally Posted by AS Flyer
They don't actually know that paying a higher fare won't result in better service, but they aren't willing to pay higher fares to find out. The majority of people simply want the lowest fare. Period.
I think most people have had experience on more than one airline and, with the exception of Southwest, realize that each offers a nearly identical (and unpredictable) inflight experience. Why pay more to fly AA instead of UA when AA is unwilling to guarantee that the $100 buys anthing more than what UA is offering (a seat on the flight)? Everone knows that the person who paid $1000 for their coach seat is going to get exactly the same service as the person who paid $99. Why would anyone want to be that $1000 chump?