Originally Posted by Jenbel
Quite a few of the FT BA board are, as there is a shareholders discount of 15% (IIRC) if one owns 200 shares by the registration date. Although BA haven't given dividends for a while, if booking personal travel, it can very quickly become worthwhile to own the shares
To be pedantic, it's only 10%, only off the base fare, only valid for leisure travel (though how that condition's enforced is anyone's guess), and only valid for ex-UK trips. You also have to be on the main UK register; US ADRs don't count, AFAIK. But it's valid for shareholder plus up to 5 (I think) other pax travelling with the shareholder.
So, as Jenbel rightly says, 200 shares could very quickly be worthwhile. At current share price levels, this would only be about £670. Anyone who does any significant leisure travel on BA could easily recoup the entire capital cost of 200 shares within a year or two.