Originally Posted by TrojanHorse
go to a point system where full service Marriotts are worth 10 points per night, Mid service 5 points and the low end FI's etc are worth 3 points.. or some allocation of points.. again lots of holes in this as I haven't thought it out but thats an option.
Biggest problem I can see with this is that the mid- and low-tier properties would suddenly be put at a big disadvantage against their competition.
For example, usually a Fairfield guest could easily select a Hampton instead. They tend to be near each other along highways and roughly in the same price range, although Hampton occasionally creeps upward a half-class on the quality/price scale. But roughly...they're head-to-head.
If you all of a sudden chop the potential long-term benefits of choosing Fairfield significantly, I imagine a lot of guests will start checking out Hampton and, by extension, also think about moving their higher-value stays from Marriott to Hilton as well.
Besides, Marriott is perfectly happy to hand a Gold card to a 50-night Fairfield guy. All of the benefits of Goldness happen at the higher-end properties, so the card and the welcome kit might actually tease that guest up the chain a bit. It can't hurt...