Well if the SWA click & save update email that I just received and saw posted to their site is any indication, I would assume that Ding will be back soon.

I'm sure marketing could also use a Ding! Important announcement click here to send your sympathies to the victom's family. But in reality there may be people out there that don't even know about the incident.... why draw extra attention if you don't have to. along those lines I wonder why they Even took away a 2-3x updated Ding program for a few days seems to draw an extra amount of attention to this incident since many people are wondering why the updates have stopped. The ding! purchase clicks didn't take you to their main website so you wouldn't have seen the CEO announcements; maybe that had something to do with it.