As this and other threads amply demonstrate, Delta's definition of "good business" includes pissing off its very best customers. While Delta has certainly improved its profitability as of late, it will be interesting to see how these decisions impact the bottom line in years to come. What is most aggravating about most of these changes is Delta's insistence that they are made at the requsts of passengers. I haven't talked with a SM or GM yet who understands the rationale behind Delta's decision to reduce the benefits of those FF levels to the point that they are now virtually worthless. IMHO, the continued diminution of Delta's FF program will drive its best customers to other airlines as they make their travel decisions based on ticket cost and not loyalty. I am a GM and will qualify again next year, but I have already decreased my travel on DL because there is no reason to do so. As a MM, I am lifetime SM and there is so little difference between SM and GM now that there is no reason to qualify for GM. I would prefer to shift my business to an airline whose FF program shows a greater appreciation for my business and I would appreciate recommendations. My choices are NW, UA, and USAir. In closing Russ, there are a lot of things a company can do to increase profits in the short term, but I don't believe the long term results will show that screwing your best customers was a wise strategy.