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Old Nov 30, 2005 | 9:28 am
  #8  
AJLondon
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Originally Posted by BahrainLad
1. I think this is long overdue. With £1 out of every £8 spent by consumers in the UK going to Tesco, that's the potential a hell of a lot of BA miles being generated annually. Either cap it at 100k as suggested, or sign up with another more exclusive supermarket partner (M&S, Waitrose perhaps?) to preserve the brand attributes.
Indeed. ^ M&S and Waitrose are so much more like the BA-premium-brand rather than Tesco.
Originally Posted by BahrainLad
the MFU concept (at whatever level - for example, I think having West Coast and East Coast US as one 'zone' is too generous)
Actually BA have already recognized this too. When you look at On-Business corporate redemptions you will see that redemption rates are higher for West Coast than East. It's only a matter of time before this filters thru to the BAEC.
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