Not to sound like sour grapes, but these Wishlist promotions are borderline fraudulent in my opinion. At best, it is marketing 'spin-speak' at its worst.

This entire promotion is nothing more than a lottery...pure and simple. The only thing differentiating it from pulling a random entry from a spinning drum is the entries are coming in a sequence - but obviously at a rate the Amex systems (or whoever they contract with) are unable to handle.

I wonder if any authorities have demanded an audit of how the items are given out...there is no way to track who clicked at what time, except by IP address, making tracking virtually impossible. It's easy for Amex to claim that if 35 items are available and 50 people click at exactly the right time, that the items are 'first come first served', but in the case of identical click times, how do these systems determine who got there first? Another glaring omission is their refusing to state whether any of the items still exist after the first session of the day. If all the TVs were gone at 9:00:04am, why bother keeping peoples' expectations up at 12N and 3P?

As for the full servers/try later issue - that is just outright wrong and should be fixed. As far as I'm concerned, Amex does more damage to itself with these kitchy promotion schemes than it realizes.

At least with legitimate lotteries, contests and Visa's win-your-month-free promotion, 99.9% of the participants with common sense know the odds are decidedly against them and have little expectation (but perhaps lots of hope) of winning. With Amex' promotion, the marketing spin gives people an impression they have a realistic chance at getting these items, when in fact, they do not.