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Thread: Survey Results
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Old Nov 27, 2005 | 12:03 am
  #8  
BearX220
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Some of these results seem of limited validity. You've got 132 of 134 respondents saying they "usually" use the Internet to research travel plans. Well, it's a web-based survey, so your respondent base is limited to people who are comfortable with website interfaces. Of course they all use the web to research travel. The actual percentage is far lower, and if you went and stood in front of a Safeway with a clipboard asking that question, you'd get a lower -- and more valid -- answer. I'd throw that question out.

Same with the one asking "Do you currently belong to any frequent flyer programs?" As you solicited respondents from the web's leading virtual community of frequent flyer program members, you naturally get a statistically invalid answer (99% say yes).

65% of your respondent base claims to travel more than 10 times annually; that's another way-off-the-norm response.

Because the respondent base is self-selected, unusually well-traveled compared to the general population, and excludes people who are not web savvy, I don't know what the survey really proves.
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