I still laugh out loud when the gate agents remind the coach passengers immediately prior to boarding transcons that no free food will be served and that a craptacular snack box or egg salad wrap will be sold for $3 or $5.

Practically wet myself typing it.

Now AA finds a sponsor to underwrite the costs of handing them out gratis - and the passengers find it to be "a big surprise."

Meanwhile, WN hands its passengers a free snackbox on its transcons. Every day. Not just during the holiday season.