You'll probably be served best by redeeming for the cash rewards. Almost all of their rewards have the same point value, i.e. a $25 gift certificate to Amazon is the same amount of points as a $25 cash reward. If you don't find gift certificates you want, you can always choose the cash option and then spend it any way you like. That's what I did when LuckyPoints closed a couple of months ago, and will likely do now.