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Old Nov 14, 2005 | 5:12 pm
  #7  
inasmuchas
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Join Date: May 2001
Location: South Coast, UK
Programs: BA Silver, QF LTG
Posts: 684
From SMH website:

Virgin Blue unveils new loyalty program

November 15, 2005 - 10:19AM
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Budget airline Virgin Blue has unveiled Velocity, its new frequent flyer program.
http://www.smh.com.au/news/Business/...951130953.html

Hard to find any further details, but I'm sure they'll appear before long. Am I too much of a cynic to be thinking that the timing of this launch of Velocity is designed to soften any bad press for when the results are posted tomorrow? ie. Yeah, we've made less of a profit, but we have this great new loyalty program which will attract higher yielding pax and more of them.
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