As a Hilton Gold, Hyatt Diamond & Starwood Platinum I have good reasons to explain why Starwood won the Freddies. From time to time we all have had problems with some properties. Sometimes we get a resolution, sometimes not, but I've found Starwood to be consistant in responding to those problems either directly to me via e mail or on the FT web site. They really seem to care about their image and the quality of service they provide. I have not had this experience with any other program. I recently had a minor complaint regarding a reservation, I was contacted by a number of SPG staff members and had it rectified immediately. For this type of service I will continue to vote SPG as the BEST