Originally Posted by airbus320
[QUOTELet's start the exercise by defining "brand"
In marketing, a brand is the symbolic embodiment of all the information connected with a product or service. A brand typically includes a name, logo, and other visual elements such as images or symbols. It also encompasses the set of expectations associated with a product or service which typicaly arise in the minds of people.h people include employees of the brand owner, people involved with distribution, sale or supply of the product or service, and ultimate consumers [End of quote}
The bold text part of the definition is where I think the Air Canada brand has a challenge. Part of the delivery of the product is inconsistent.
That problem goes away next year and for awhile thereafter as they bring in new planes.
But hink about lots of other things which hinder brand acceptance that are beyond the Airlines control.
1. the management of airports in Canada is mostly simply awful and AC is nothing but a tenant in all of them. The YYZ T1--IFT issue comes to mind as does them operating US flts out of T2 until 2007.
2. YYC transborder luggage situation
3. YUL security lines(improving however)
The airline gets blamed for a lot of this by pax who don't know or care about the airport situation.
In terms of brand consistency this has changed dramatically since CCAA. The FT gang is a tough crowd however and some of the b!tching I see here is over minor stuff mostly that the general public does not care about.
The switch to BOB has caused some stir but will die down once people recognize they have the same thing on most other NA airlines.