FlyerTalk Forums - View Single Post - Has AC ever been(or had) a "brand"?
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Old Nov 3, 2005 | 7:40 pm
  #3  
oswaldjacoby
 
Join Date: Jun 2005
Posts: 538
Originally Posted by Q Shoe Guy
Much hand wringing about the lack of meals on Transcon flights etc. , which has led some to query if AC will be making a dual brand or is it ruining it's branding......I'm more of the camp that AC has no branding(international markets especially)..........does anyone remember when AC had a proper brand? It is quite obvious that the marketing folks have long forgotten about this!

I do remember one of AC's branding events where they touted the "quality circle", if I can recall way back it was when they were introducing the A320's........other than this nothing comes to mind.

CP's "orange is beautiful" slogans are still deeply ingrained mind you........
Unfortunately, it is kind of hard to establish a brand when the public image of your product is so poor.
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