Much hand wringing about the lack of meals on Transcon flights etc. , which has led some to query if AC will be making a dual brand or is it ruining it's branding......I'm more of the camp that AC has no branding(international markets especially)..........does anyone remember when AC had a proper brand? It is quite obvious that the marketing folks have long forgotten about this!

I do remember one of AC's branding events where they touted the "quality circle", if I can recall way back it was when they were introducing the A320's........other than this nothing comes to mind.

CP's "orange is beautiful" slogans are still deeply ingrained mind you........