I'd like to first state that I am not associated with this company and do apologize if this is posted in the wrong board

CNBC did a segment on Upromise.com on April 19th. It does not have anything to do with FF points except that it deals with Citibank. Its business model deals with college 529 programs and companies who partner with them. They are backed by General Motors so it's not a small venture.

I am putting this on the board as it partners with Citibank. If you have a Citibank credit card, such as the AA affinity card, for every charge put on the card Citibank/Upromise will contribute 1% to a designated 529 plan. At this point they only partner with Solomon Smith Barney but will be bringing Fidelity on soon. There is a $29.95 annual fee for the Citibank program.

You can contribute to your child's 529 or any other child's 529 program. Granted if you do not charge a lot to an Citi/AA card 1% doesn't seem like a lot of money but keep in mind that 529 programs are long-term deals that can go for up to 18 years depending on the child's age.
www.upromise.com