i know the question has been raised but i don't recall ever seeing a definitive answer, so i emailed the onepass service center to ask specifically which fare classes qualified for 100% EQM when flying on KLM. According to the reply:

"Flights booked in J,C,Y,Z,B,M and H class will earn 100% elite miles and segments."

i hope this clears up at least some of the confusion regarding EQM on KLM....and if the above information was available anywhere on the continental.com website, please enlighten me because i could not find it myself.