Ah, yes, snake, I quite understand.
But this is the "information" age. It is foolish of a corporation to think that this sort of detail will not become public knowledge.
I expect they have calculated that it will only leak to our sort of trivial bulletin board.
Imagine if it was the lead story on YAHOO! tomorrow....
THAT is why I would have picked a different name -- the small chance it would become a big story.