If I have done two bonuses, but I was pretty careful: I used my real name in both, of course, but used my work address in one and my home address in the other, and different credit cards each time. I got both bonuses. They say you can't get two bonuses "per household" or something like that, so I did this to comply with their rules. Eventually I switched my work address so my DVDs would come to my home, after the bonus had posted.
Whether they really enforce the one bonus limit if you use the same address twice, I do not know - but I'd like to hear others' experiences.
Also, I agree Netflix SUCKS about posting bonuses. Both times I had to spend a heck of a long time tracking down what I was promised. They are absolutely unreliable about posting.