Originally Posted by morradi
What I don't understand is why they don't team up with some coffee producer, serve it for free in a way and in a cup that both looks presentable (I was about to say classy, but I can't use that word when referring to P-class) and presents both companies (SK and "Coffee X") in a non-intrusive way. They could have one co-sponsor for SE, DK and NO or separate sponsors to cater for the separate airlines' home markets.
It feels so cheap when they won't even even treat you to a cup of coffee!
Or what we discussed when we had lunch last week: I would love to sponsor coffee onboard on all SK flights for a day for marketing! I'm sure many companies would too if you could get it announced and a brochure with the coffee. Much better than a stupid ad in Scanorama.
But then again, SK is making a huge profit when they sell freeze dried coffee for 20 kroner! (except the old BU 737 which has excellent coffee from Friele)
Also, intra Scandinavian still has free coffee, tea, water and breakfast till 0930