What I don't understand is why they don't team up with some coffee producer, serve it for free in a way and in a cup that both looks presentable (I was about to say classy, but I can't use that word when referring to P-class) and presents both companies (SK and "Coffee X") in a non-intrusive way. They could have one co-sponsor for SE, DK and NO or separate sponsors to cater for the separate airlines' home markets.

It feels so cheap when they won't even even treat you to a cup of coffee!