Is this just a silly idea?
What if they installed 3 classes of service on all long haul flights?
UPPER CLASS-Money is no object to those who sit here.
MIDDLE CLASS-they work hard, make a nice living and would pay a little extra to be fairly comfortable for 8-14 hours in the air.
FRUGAL CLASS- For those who just want to get there cheap.
Also known as "One day I hope to be either of the above class but right now I'm stuck in the back class"