Originally Posted by bacan
If the same Canadian credit card allows a transfer to either Asia Miles or BA miles (a 1 to 1 transfer in both cases), then the two programs are not really operating in two different markets or targeted at different consumers.
The Canadian credit card you are talking about (Royal Bank Avion Visa) does allow transfers to BA and Asia Miles, as well as AA. At the moment (and until Dec 31st) they are offering 50% bonus miles for transferring to BAEC. That brings the effective cost of a J reward on BA to 66,666 points if you have enough miles to take advantage of this.