Originally Posted by MFLetou
How about looking at it this way--there are some crappy fs Marriotts out there...hotels that have gotten a bit tired and aren't in great locations.
If its a JW, you know that's going to be a good property in a good location. You know that at least, its going to be the equivalent of a very nice fs Marriott.
I'm not sure I agree with that assessment. I stayed at the JW in New Orleans thinking that it would be more special than the Ren or Marriott but it was not so. In fact I think the Ren Pere Marquette is a much nicer property and only a block or 2 away so its not location either.
I'm in agreement with others here and think its marketing and that people will pay more per night just because.