Here's another one for the ASA - an incredibly deceptive lie, which can be evaded by saying 'we did say any route, not any fare'....

Fly bmi on any UK or European route before 30 November 2005 and earn double miles.

There's not even an asterix next to it. Very amateur & sad - never seen anything like it with any other airline- it is at least clear, if you know what you are looking for, with others that only for certain booking classes do their offers apply to (ie. no mention of 'any' and contains an Asterix)- this particular one can only be interpreted as being irregardless of class- the only qualification being fly by Nov. 30th & within Europe.