"...I view them like Membership Rewards and like the flexibility..."

Randy, with all due respect perhaps you'll permit me a minor clarification. While seeing the point in your analogy, the flexibility of "Clickmiles" IS very much like "Amex's MRs", I believe it is almost a real insult to "Clickmiles" to mention MR in the same breadth, since the customer service at "Clickmiles" is so VERY superior, while at "Amex MR's", it is truly but sadly NONexistent!

A family member, after my proding, went to PlanetRx to make a purchase to asuure qualifying for the easy 10K NWA Fly Free Faster bonus and they were just wonderful in cleaning up the PlanetRx mess- as they seemingly always are! Amex MR appears to me to just permit the problems to "fester."

Go Clickrewards, not MR's, IMHO!