My friends and I were on various flights to LAS on Friday (from CLE). All of which were oversold due to overall demand and reroutes. VDB offers on my flight were getting $300 and a reroute on the HP direct flight (they lost my interest as soon as I heard HP) and my buddies earlier flight was getting offers of $500, F on the late flight (8 hours later) and a SWU. Now that is something I would have taken!
I can only imagine what else they were offering throughout the system as they tried to get customers to their destinations.