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Old Sep 13, 2005 | 10:37 pm
  #11  
StarG
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Originally Posted by Coathanger
Corporate livery changes occur when companies want to get rid of a previous, bad image. Think of United and British Petroleum (or Beyond Petroleum as they now advertise themselves).
Not always, I think. Sometimes they occur when the company just want to 'refresh' itself. Cathay was not doing any bad when they introduced their new (Landor designed?) corporate image. Citibank changed their logo because of a merger.

But I think it would be hard to come up with something better than the current livery. When I see the their planes now, I think 'luxury' & 'premium'. I am sure that even if they change the livery, the logo will stay the same.

Thinking about it, they might have been experimenting for a new livery back in 1997 with their 50th anniversary design?
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