Wow...that does sound kind of cool. ^ I have never been asked to do this: I get the surveys after-the-fact from time to time, and fill them out if the hotel was either outstanding or if I had a problem. No offers of points, though.
The only reason I wouldn't be ideal for this kind of survey is that I don't typically interact with many parts of the hotel. Front desk, C-lounge, and housekeeping only if there is a problem. Now if Marriott was going to go a step farther and say "Please approach the lobby bar and order a 15-year single malt, we'll reimburse you. Please go to the restaurant and order a steak & tail...we'll reimburse you..." Now we're talkin!