Carfield:

Regarding your comment following:

I guess this quote from alaskaair.com no longer applies:
"Passengers seated in our main cabin on flights which are not transcontinental, but with durations longer than 3 hours, are offered a hot sandwich during mealtimes. First Class service on these flights includes a hot entrée meal service."

In all fairness, the pastrami sandwich on my flight last Sunday was served hot and I found it quite tasty. The new F dinner would have made a nice F lunch service on a 2 hour Alaska flight, just not quite fitting for a 4.5 hr dinner flight.

(On the other hand, I think the salad option was served cold - folks seemed to go for this as their first choice, as the final 2/3 of the cabin ended up with the sandwich).

The breakfast service on the SEA-ORD AM flight (egg custard slice with fruit garnish, was however truly skimpy and disappointing - even the addition of a muffin would have helped ... how much more could that cost ?

PS, I did eat dinner before boarding that 6:00 pm ORD-SEA flight.