I have to agree with Duxfan.

I'm a big fan of jetBlue's product, and I've been doing a lot of AA recently, too - some nice promotions and reasonable pricing, unlike some of the outrageous pricing and service cuts I've seen from CO.

If this were just a 9/11 or war-related issue, I would be supportive. But the industry was suffering before 9/11 (CO was barely profitable, and the other majors weren't even), due in part to recession and corporate cutbacks, but also due to the flawed business model and pricing schemes. HP is actually looking up (admittedly from a weak position) because they have realized that the old pricing model does not work when there are alternatives available. CO and others haven't seen that yet.

Therefore, I will do the most supportive thing I can do, which is tell CO that I cannot justify the premium I would have to pay to fly them. The sooner they realize that the pricing and business model need to change, the sooner they will save themselves. I hope unlike US and UA (and maybe AA) it happens before backruptcy. But if not, then so be it.