Depends on which product line. The Zegna store in the Pen is priced comparably to NYC, maybe 10% cheaper (certainly no more than that). Some tailors stock Zegna fabrics, including milmil15, and that is much cheaper (half price or less compared to NYC; and NYC is cheapest in the US). And then there are counterfeit Armani (probably Zegna as well) which are cheap, as long as you know that it is counterfeit.