Join Date: May 1998
Location: Las Vegas, NV, USA
Programs: AAdvantage EXP/1mm/Admirals,United Silver+Club (life),Marriott Titanium,Hilton & Accor Gold
Posts: 5,064
This announcement is a very positive thing for Continental passengers.
Of course, if the marketing gurus continue to use the "All Jet, All the Time" slogan I will be a bit displeased. For Joe Passenger, that just isn't true. Continental Connection is Continental to him.
As for the term "enhancement," I don't know if it is meant to be funny or not. Continental marketing invented this euphemistic term. People on the board use it in the correct context. I'm not sure what the problem is (beyond the fact that we've all been enhanced so frequently over the last couple years).
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"We will not cut benefits from OnePass, our industry-leading frequent flyer program, because we remain committed to rewarding our most loyal customers."
-- Gordon Bethune (Continental's CEO) two weeks before significantly cutting benefits of the OnePass program