When they introduce the explus service on the United Express routes feeding into and out of LA, they could call it ExLax. And the possibilities for an easy-to-remember advertising slogan will be endless. Think 'movement', 'getting there', 'fast'....

PS Though it's perhaps not good to combine silly and serious in the same post, it is good to know that United is trying to create a product for what is really a significant market. There are many passengers who travel beyond the hub cities and it's great that some sort of specific branded service is being created for them. The more EMB and the fewer CRJ's the better of course. I hope it's a real success.