Originally Posted by nd_eric_77
For a relatively few biz travellers, this would generate more revenue, but for the leisure market where WN dominates, pax simply wouldn't care enough to start forking over 40-75% more for automatic access to an A bp. If they cared that much, they'd simply stay up late the night before and do OLCI. Furthermore, WN would end up pre-allocating space in the A group to the pax who are most likely to switch to an earlier or later flight. This could be pretty detrimental to the availability of first-come-first-served A group bp's.
I think the new direct revenue would be minimal. However, it could do a lot to persuade business travelers to go for WN. An oft heard complaint is that they don't want to be part of the cattle call. Let them board early, and they might join the converts. Business travelers are often on full-fare tickets anyway. (A concequence of frequent last-minute booking.) Allowing free changes and early boarding, all for the same price as a legacy's restricted fare could really help. however, greater access and prominence in corporate travel agent's GDS would be even more important.