This whole debate is so silly. At least we have finally gotten past the whole "employees only deserve to travel in the cargo hold" business.
To me the issue is very clear. You buy a low fare economy seat with a guarantee of being in coach, a higher fare economy ticket with the CHANCE to upgrade, or a BF ticket with a guarantee of being in BF.
By buying the so called HoKeY fare you are taking a risk -- you might upgrade, you might not. If the return on that risk isn't acceptable, then don't buy it.
I don't want to you to sit for hours in coach either, but come on. When you buy a lottery ticket, you buy it with the hopes of gaining millions of dollars. Who here, if he or she didn't win, would attack the winner of the lottery or some random millionaire. And yes, the people who complain about the fare policy have called it a lottery. Like everything else in life, you pay your money and you take your chances.
jh