step 2: I will not fly a carrier who treats it's elite passengers like "criminals" or "the problem"

step 3: I will find a carrier who allows confirmed upgrades for their elite passengers in advance, and until the doors close.

step 4: I will find a carrier that has a true first class product.

step 5: I will find a carrier that has reasonable pitch in their coach section.

step 6: I will not fly a carrier who's CEO is a proven liar and a blowhard that likes to see his outrageousness in print.