I was horrified when I heard the air france flight had caught fire, becaue I understand most people who die in plane crashes do so from the resulting fire rather than the impact.

what are some things to do to survive a fire?

I try to sit in an exit row, and I usuall make note of where the closest exit is located.

anything else one should do?

maybe it would make sense to pack a 50 cent respirator type mask. are those effective against smoke?