OK, so I started off fairly conventionally. FT, you know, good place to find out about good seats, what's new with the airline, how to use the best bits of the system, etc. Even if it doesn't really give anything to people like me who sit in the back of the bus.

WT+? Oh, now there's an idea. Really expensive, though. But then no, maybe not so bad when the sales are on. And you mean that I could use some of those neglected miles to upgrade from there? To Club? Wow! This is clearly the beginning of a long slippery slope though ... suddenly it's worth paying £35 extra for an I-class fare (what's one of those?) and finally clinching Silver into the bargain.

But it's gone too far now. I find myself standing in Tesco, looking along the freezer cabinets to spot the location of the beef. The beef what I wouldn't normally give a first glance to, let alone a second!

And when did I know that I was toast? When I looked at my till receipt, saw the 250 bonus point, and an involuntary smile crossed my face.

It's all your fault, all of you!