Originally Posted by ANDREWCX
There is once again speculation that there may be a formal DJ FF program by december however they are hinting they will only do it if they can be totally revolutionary and have no desire to follow existing models so I think we can forget something too similar to QF, NZ or even Rex (of course they could just launch a clone of an existing program an PR it as unique and revolutionary - wouldn't be the first time a virgin company did that!).
They could always offer a FF program that offered 'enhanced' benefits.
Originally Posted by Aus_Mal
Like this article:
http://www.thecouriermail.news.com....55E3122,00.html
" VIRGIN Blue would bring a "game change" to frequent flying if it decided to introduce a loyalty program, chief executive Brett Godfrey said."
and
"Virgin Blue hoped that by Christmas it would be in a position to make an announcement."
Some element of their thinking may come from the following quote
"It is not as simple as saying 'buy one and you get one free'," he said.
A scheme required third-party support and Virgin Blue hoped that by Christmas it would be in a position to make an announcement.