CO surely wishes they had more people paying for last minute J also.
Every airline does, its that whole 'yield management' thing. CO has it down to a science, LY clearly doesn't.

I would think Borovich would actually *CARE* about his airline, but I haven't seen much evidence that he's kicking butts to make things better. LY is an utter embarrassment to Israel, just look at the UAE and EK, they don't have 1/10th of the high tech industry that Israel does and yet they have a world class airline. LY's website can't even display matmid points in a readable fashion, it comes across as gobbledy gook, nor does it let you book flights to or from all the destinations in their network. A 13 year old could have done a better job.