Has anyone else noticed that 'Caring More About You' seems to be the Alliance slogan in every language now and that local translations have disappeared?

I've always been puzzled as to how a global alliance as such can 'care' for a customer in any case, even though an individual airline can and should.

Slogans and mottos are easy to make fun off (anyone remember SABENA - such a bloody experience never again?) and on those days when our air travel all goes wrong I often say the Syteam slogan seems more like 'We couldn't care less.'

In French it used to be 'Vous d'abord' or, on those same days, 'Nous d'abord'!