In terms of the German speaking countries - all 3 countries - which are quite wealthy and provide a lot of passengers for business and leisure travel - are covered by Lufthansa, Austrian, and now Swiss Air (irrespective of the latter's financial status - with the addition of Swiss Air - the Star Alliance has a lock on the 3 major European national airlines with a predominant to exclusive German-speaking clientele). If I wanted to fly to/from/between/within a German-speaking country (countries) - I have a lot more options with the Star Alliance, than with OW.
In terms of AA - several issues with your statements - AA goes to 6 airports in Canada - Vancouver, Calgary, Ottawa, Toronto, Montreal, and Halifax. There are several other (by Canadian standards) large cities not being served by AA, let alone medium and smaller cities.
You missed my point. You mention Germany and Canada but do not give options. Why doesn't Oneworld expand? Because there is nowhere to expand to. What airlines should Oneworld add in order to expand service within Germany or Canada? There are none. Without an airline to add, none will be added. That's exactly what happened. I am not saying these are bad markets, I am saying that the reality is that these are closed markets. There is no entry right now until another viable airline is available. It is the equivilant of asking why Star doesn't have a bigger presence in Australia. It's obviously a popular destination, there is a good domestic market, and salaries are relatively high. The reason is that it's a closed market. Other than Virgin Blue, there is no one to add. And without an airline to add...you're not going to add one.
In terms of China or India - is OW in discussion with any of these countries' carriers about joining?
Yes, of course. All the alliances are in talks with one airline or another in these markets.
Finally, I disagree again with the assertion that all airlines want to join alliances. Most of the majors out there right now just plainly don't. The airlines that are being added, with one or two exceptions, are small and local. The bigger players out there are waiting out the game at the moment. JAL, Emirates, Qatar, Gulf, Dragon, MAS, Air India, Jet, Iceland Air, Garuda, Eva, China Southern, China Eastern, Alaska Air, Air China, and TAM are all just playing the waiting game.
I am not defending Oneworld's expansion practices, but I am saying that there are real obstacles to expansion for Oneworld right now lest they turn into Skyteam and start adding Aeroflot and Tarom or into Star Alliance and start adding any airline with an airplane and an accent.
I can see it already...Welcome the newest Star Alliance member!!! Hooters Air!!! Now you can have chicken wings, T&A, *and* miles!!!