There is only one upside to this whole sad set of events.
Never having to do business with points.com again ^
Goodbye to their awful relaunched Titanic of a site and wild out of control membership fees....

With that said I will really miss the Priceline earnings
While much of what they did was flawed in execution there was a real opportunity here that was missed in my belief by these partnerships.
But the whole program was to difficult for the mainstream consumer to understand in the first place.
Now those of us out of FT school that's another story

And because of this outcome we all stand to lose
Consumers and the companies that could have had far more loyalty and revenue over time from this poster and I'll assume many others.

I am surprised they had an exit strategy launched so early in the game........
But I assume may of the parties got cold feet and fled..........
My thanks to Gleffs blog with his report.I wasn't aware until I read his forum today.
Cheers