WARNING: Sarcasm follows
Can you just see the brain trust in Houston, all sitting around a big conference table, trying to come up with ways to restore profitability to the company... Here's some of how it might look, feel free to join in...
Suit 1: Okay people, we need to save the company, who has some ideas?
Suit 2: Well, we could simplify our fare structure, eliminate Saturday stays. Maybe even lower our fares slightly to take advantage of the cost advantage we have on our competitors?
Suit 1: What, are you crazy? That's our niche, gouging those last minute customers! We've got to get them back but at those same fares or higher! Next!
Suit 3: Well, we could install scales in the floor, in front of the E-Ticket machines. We could weigh the passengers and their bags, and then charge them EVEN MORE, but this way, they won't know how much UNTIL THEY GET TO THE AIRPORT!
Suit 1: See, suit 2? This is the outside the box kind of thinking that will save Continental! Brilliant Suit 3. Here, take the keys to my Porsche, just make sure to have it washed before you bring it back tomorrow!
No doubt, Continental is SOLID for the future. Let's face it, Americans are getting bigger everyday! Looks like a real "Growth market".
Oh, here's a link to the article:
http://www.cleveland.com/living/plai...6054326070.xml