Hmmm. I thought Catman had coined another clever new shortcut word

dillusion (dil oo shun) n. 1. the persistent delusion or false belief that magnificent benefits will accrue from mid-level status in highly diluted elite travel programs 2. a Hilton suite for a Gold level member.

p.s. Just for the record, Ess, while it is true (I do believe) that Rudi first used the word sooooooo on FlyerTalk in October of 1998, it is also fair to point out that his younger sister has been using that word since she was a teenager in the late.............well in some earlier decade.