While agree that hotel chains and airlines use the elite levels as a marketing tool, what I don't see happening is the customer service from the hotel chains and airlines towards their elites.
It used to be that if you had elite status, especially top tier status that you were recognized as a loyal and valued customer. I don't see that happening in what I read on the boards and through my own personal experiences. It's becoming the exception instead of the rule.
[This message has been edited by toadman (edited 02-21-2001).]