For businesses, it provides an in-the-box and off-the-shelf promotional
marketing tool that leverages the power of the Aeroplan Mile,"

Oh dear this is a dreadful case of "Business Speak" in a pompous manner. In the box & off the shelf - wow that is some product

http://www.potfire.com.au/entertain/wwbingo.htm

Warning about one self pleasing word on the link page.